Featured Facebook Campaigns: CVS, Sony Ericsson, Southwest Airlines, NBC Sports and Miami Dolphins
As part of our expanding coverage of Facebook marketing this will be the first in a regular series of posts examining Facebook Page campaigns. This week we take a look at seven different campaigns selling things as diverse as jewelry, football fandom, phones, airline tickets and candy that use a variety of methods to attempt to attract new Likes to their Pages.
Southwest Airlines and Make-A-Wish Foundation
Goal: Exposure to the networks of users
Core Mechanic: Places Check-Ins for Charity through Facebook Deals
Method: Southwest Airlines donates $1 to Make-A-Wish Foundation for each check-in to an airport served by Southwest.
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