Featured Facebook Campaigns: “Homeland,” Capital One, Zynga, Lufthansa, “Dexter” and Tiger Balm

Branded games, Facebook Connect and sweepstakes are big on the campaigns that started this past week. Several TV shows are creating buzz for their premieres by promoting social games based on plot lines. Capital One’s placement in three Zynga games seems to have given the Page a huge boost while Lufthansa’s promotion of Oktoberfest is fun but hasn’t really produced a lot of Page growth. Finally, Tiger Balm is giving away a trip to Hawaii and trying to figure out who its competitors are via a sweepstakes entry.