fbFund Finalist RunThere Motivates the Casual Runner

As this year’s fbFund REV finalists get ready for demo day, we sat down with Leo and Sirin Hochberg, founders of RunThere.com. RunThere is a Facebook Connect enabled website for casual runners to route their favorite runs and log runs online in a more social context. Users can publish content to Facebook and create group runs for friends to join in on. Below, Leo and Sirin share some background on RunThere, new and upcoming features, and lessons learned from the fbFund experience.