Reuters' deputy social media editor, Matthew Keys, spent the better part of the last few years digging up stories and breaking news on Twitter, tweeting more than 46,000 times. Last week, he decided to leave Twitter indefinitely. Adweek caught up with Keys to ask him why, as a prolific power user, he decided to depart the platform.
Adweek: You've been pretty prolific on Twitter for a while now. Why did you stop?
Keys: One of the reasons was because I needed to unplug.