Fast Chat: Reuters' Social Media Maven Gives Up Twitter

Matthew Keys on burnout and what's next

Reuters' deputy social media editor, Matthew Keys, spent the better part of the last few years digging up stories and breaking news on Twitter, tweeting more than 46,000 times. Last week, he decided to leave Twitter indefinitely. Adweek caught up with Keys to ask him why, as a prolific power user, he decided to depart the platform.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in