Fast Chat: Martha Nelson

Time Inc.'s new editor in chief on the company's boys' club past and its digital future

Martha Nelson was just named editor in chief of Time Inc., succeeding John Huey. With her promotion from the No. 2 spot, Nelson will oversee the editorial direction of the biggest U.S. magazine group, the publisher of such iconic brands as Time, People and Sports Illustrated. When she starts in January, she’ll be only the seventh person and the first woman to hold the position. She’ll also be the first eic at the company who didn't come from a hard-news background. During her 20 years at Time Inc., she was behind the successful launch of InStyle and expanded People, the company’s biggest franchise. In her most recent role as editorial director, she’s overseen the 17 brands in the Style & Entertainment and Lifestyle groups. She talked to Adweek about her plans and how she's different from her colorful predecessor.