Fast Chat: Larry Kramer

Media vet heads to 'USA Today'

Larry Kramer, the founder of MarketWatch, was named president and publisher of USA Today. The appointment comes as the Gannett flagship, like most newspapers, faces declining print advertising and circulation revenue while struggling to monetize its digital audience. Kramer, who is a veteran journalist as well as media executive, spoke with Adweek about his plans for a new news distribution model, content verticals and his unconventional new office location.