When YouTube unveiled its budding lineup of original Web video channels, Wigs stood out—for its A-list talent, its high-end, scripted quality and serious tone. Wigs, which stands for “Where it gets interesting,” is the brainchild of director/producer/writers Jon Avnet (Black Swan, Fried Green Tomatoes) and Rodrigo Garcia (In Treatment). Among the actresses lined up to star in the series of short-form episodes are Virginia Madsen, Jeanne Tripplehorn, Jennifer Garner, Jennifer Beals and Julia Stiles. Last week, Stiles made her YouTube debut with the first handful of 13 planned episodes of the Wigs series Blue, which chronicles the struggles of a mother who secretly works as a call girl. Stiles spoke to Adweek about the project and what it means for the digital media world.