Fast Chat: Jimmy Wales

Wikipedia founder on engagement and why the ‘like’ button isn't enough

Wikipedia may not be ad supported, but that doesn’t mean there isn't ad potential in the thousands of wikis edited every day. After founding Wikipedia in 2001, Jimmy Wales went on to found its for-profit sibling Wikia in 2004. Now, the community-created content site—which skews toward pop culture and gaming topics—has more than 3 million registered users, who have created more than 13 million pages of content (and add a new wiki every two minutes). Adweek chatted with Wales about human nature, hyperconnected online communities, and the hyperpopular TV show The Wire. A few excerpts are below.