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Jann Wenner has picked his son, Gus, 22, to head up Rollingstone.com, overseeing its editorial and business operations. And while critics were quick to cry nepotism, the senior Wenner told Adweek that his son had to prove himself like anyone else.
What does Gus’s new role entail?
He’ll oversee all the aspects of the dot-com—edit, advertising, social, the whole picture. It’s 15 to 20 people.
Was this appointment the plan all along?
I didn’t expect this. He was initially brought on to be an assistant to the chief digital officer [David Kang], and then David assigned him to this site redesign project.