Fashion's New Establishment

Once a stepping stone to print, blogs are now a destination unto themselves

In 2009, Italian fashion house Dolce & Gabbana made news by filling its front row—typically the sole provenance of A-list actresses and Anna Wintour—with fashion bloggers, even equipping them with laptops. Among those bloggers was Scott Schuman, creator of street style site The Sartorialist, who, in a recent profile in GQ, made no effort to hide his indignation over that show. “[Dolce & Gabbana] got a humongous amount of press. … ‘Look, we brought the bloggers in and gave them the front row. Look at the dancing-monkey bloggers!’ ” He then added, “I could barely bring myself to sit down.”