As marketers, we like to think that the customer path to purchase is fairly straightforward. We identify prospects and then communicate our message to them on their computers, phones, tablets and televisions. We place ads on billboards along their commute and in the magazines they read, all in an effort to increase their interest, lead them to the consideration phase and, ultimately, get them to buy our products.
But deep down, we all know it’s so much more than that.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in