Zynga's Farmville Lost 4.4 Million Players Last Month


If you’ve been following the Farmville phenomenon, you know that it’s growth has been pretty much as consistent as Facebook, and that’s why it’s somewhat out of character for the game to lose 4 million players in a month. Well, that’s what happened during the month of April, and social gaming pundits around the web are trying to determine what caused the loss. The most likely candidate is the removal of spammy notifications.

Farmville, now at 78 million monthly active users, is not the only application to lose traffic.

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