Farmers Insurance Partners with Zynga’s FarmVille, Protects Against Virtual Crop Withering

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The Farmers Insurance Group and Zynga have partnered to allow the insurance company to virtually appear in the FarmVille game. While it’s not the first virtual good to appear in FarmVille or other social games from a major brand, it does appear to be the first virtual good from an insurance company, that includes in-game functionality.

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