Fans Who Follow Bands on Instagram Spend More Money on Music and Live Shows

Nielsen study says they listen longer, too


Now that the music portion of South by Southwest is underway, the Instagrammers of the music world have plenty to post this weekend from Austin, Texas.

According to a new Instagram-commissioned study by Nielsen of more than 3,000 self-described Instagram users, the photo- and video-sharing platform is the most-used social network for music fans, festival attendees and artists during live events. The study also provides insight into what fans like, listen to and buy. 

Results of the study showed that Instagram users are 42 percent more likely to spend money on music than the general population.

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