Fans Can Help Busch and Kevin Harvick Give Their Nascar Ride a Millennial-Inspired Paint Scheme

They guaranteed victory in the 2018 Ford EcoBoost 400, but finished third

Third place is impressive, but it's not first place Busch

Predicting victory is a long-standing part of the fabric of sports, and sometimes those guarantees come with promises in the event that the boaster comes out on the losing end.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.