5 Fake Viral Video Campaigns: Great Gimmicks or Bad for Business?

These days it seems like brands and ad agencies will do anything in order to go viral, including duping their customers through hoaxes and fake viral video campaigns. Check out these 7 viral advertising hoaxes and decide for yourself - are these campaigns great gimmicks or are they bad for business?

These days it seems like brands and ad agencies will do anything in order to go viral, including duping their customers through hoaxes and fake viral video campaigns. From hiring actors to fake “real” events to using special effects to create unbelievable stunts, the art of the hoax has become a very popular advertising tactic. But is it fair play to essentially lie to everyone in order to go viral? Check out these 5 viral advertising hoaxes and decide for yourself – are these campaigns great gimmicks or are they bad for business?

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}