Facebook’s Side-by-Side Video View Could Open Up New Ad Inventory Outside the News Feed

Making video more prominent so it stays with users as they scroll

Users can see two videos at once in news feeds. Sources: Maybelline and Teen Vogue

As Facebook’s news feed increasingly moves from text to video, the social network is rolling out a new feature on desktop that makes clips more prominent.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.