Facebook's Search Traffic Continues to Grow


The latest ComScore numbers for the search market reveal an interesting fact: Facebook’s search query volume is rapidly approaching that of the smallest major search engine, Ask. Citi Group, in its own take on ComScore’s numbers, noted Facebook’s 647 million queries in March, which was in turn picked up by Liz Gannes at GigaOm.

That number is equal to about 2.7 percent of all searches performed in the U.S. market — a big number, especially for a company whose business isn’t really search at all.

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