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Facebook continues to gauge interest in an option for users to pay to promote personal posts at the top of friends’ News Feeds, expanding on a test first discovered in May.
New reports of the feature appeared on Hacker News today, and The Next Web confirmed with Facebook that the social network is testing the feature among more users. Originally called “highlight,” Facebook now seems to be calling this option “promote,” which is what it also calls an advertising feature for business and fan pages.