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The Premieres feature for Facebook Live videos that the social network began testing in April is now available to all pages globally, and more pages are getting access to video polls and Top Fans.
Premieres enable publishers and video creators to pre-record videos and debut them as live moments on Facebook, enabling people to experience them for the first time simultaneously.
They can be scheduled up to one week in advance, and Facebook said it will make them easier to discover by including them on its Facebook Watch video destination.
Facebook said in a blog post that publishers and video creators that have been testing Premieres have seen strong engagement for content including trailers, shoulder content and new episodes of shows, adding, “We’ll be sharing a calendar of a few upcoming notable Premieres—like exclusive behind-the-scenes Ant-Man and the Wasp footage from Marvel Comics and the long-awaited Aquaman extended look from Warner Bros.
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