Performance Marketing

Facebook Updates Its News Feed Algorithm to Give Preference to Live Video

Social network continues to bet on real time

By Marty Swant

March 1, 2016

In another sign that Facebook is increasingly betting on real-time video, the social network said its algorithm will now give more preference to video that is live than video that is not.

Marty Swant
@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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