Performance Marketing

Facebook Updates Its News Feed Algorithm to Give Preference to Live Video

Social network continues to bet on real time

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By Marty Swant

March 1, 2016

In another sign that Facebook is increasingly betting on real-time video, the social network said its algorithm will now give more preference to video that is live than video that is not.

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Headshot of Marty Swant

Marty Swant

Marty Swant is a former technology staff writer for Adweek.

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