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Facebook’s New Virtual Assistant Helps Users With Various Tasks Based on Messenger Conversations

'M' is more like Allo than Siri

M, Facebook's virtual assistant, is available to users in the U.S. starting today. Facebook

By Marty Swant

April 6, 2017

Amazon’s Alexa, Apple’s Siri, Google’s Assistant, Samsung’s Bixby, Microsoft’s Cortana—it seems like every platform has its own AI assistant, and now Facebook is finally rolling out its own. And while the social network has been teasing its virtual assistant for a while now, it’s finally bringing M to the masses via Facebook Messenger.

Marty Swant
@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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