Facebook’s New Virtual Assistant Helps Users With Various Tasks Based on Messenger Conversations

'M' is more like Allo than Siri

M, Facebook's virtual assistant, is available to users in the U.S. starting today. Facebook

Amazon’s Alexa, Apple’s Siri, Google’s Assistant, Samsung’s Bixby, Microsoft’s Cortana—it seems like every platform has its own AI assistant, and now Facebook is finally rolling out its own. And while the social network has been teasing its virtual assistant for a while now, it’s finally bringing M to the masses via Facebook Messenger.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.