Facebook’s New Video Ad Format Aims to Make Ecommerce Easier

Includes a metric to track sales

Adidas, Lowe's and Michael Kors have tested Facebook's new video ads. Facebook

Facebook wants to use video to drive retail sales.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.