Facebook’s New Logo Is Neutral—and That’s the Point

The ultimate goal is to emphasize that the platform has no specific stance

New facebook all caps logo on a black and white card
Facebook doesn’t care. Facebook doesn’t judge. Facebook is neutral. FACEBOOK, Getty Images

The hot takes were flying on Monday when Facebook (or is it FACEBOOK?) released their new corporate logo. Commentators from the worlds of design, media and social media weighed in the effort, labeling it bland and ineffectual.

@apierno Adam Pierno is avp marketing strategy at Arizona State University's Enterprise Marketing Hub.