Facebook's New Tools Let Merchants Tailor Ads for Nearby Consumers

Can give insights for consumer groups within 150 feet


While Facebook yesterday revealed that its advertising sales increased 45 percent year over year to $4.3 billion in the third quarter, it would still like to gain a bigger share of local business marketing budgets. 

The Menlo Park, Calif.-based tech giant today announced it's debuting two ad products for local businesses aimed at helping them better understand the foot traffic in their area while also allowing those with many locations to target ads for specific stores.

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