Facebook's New Like Button Will Power A Behavioral Ad Network

Social Media Week Europe gives you exclusive access to live discussions with social media and digital marketing experts in London, 7–8 Nov. Save 20% on your pass today (ends 3 Oct.).

The new Facebook like button that was rumored to be launched at this year’s f8 will power a new enhanced behavioral ad network (see update below) according to the Financial Times. As FT states, “data from these interactions would be used to target them with related adverts once they return to Facebook.com”.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in