Facebook's New Guidelines for Advertisers: Details of What Not to Do

Facebook updated its guidelines on what types of advertising cannot run in its performance ad network, last week. But we’ve since heard that a range of companies have been going back and forth with Facebook about what specific types of ads are acceptable or not. There has been some confusion in the market.

Facebook’s blog post referenced four general points about what ads shouldn’t do, but didn’t get into details or examples. Those points were: Unexpected User Experience, Unclear Recurring End Product, Unsubstantiated Claims and Unacceptable Business Models.

However,

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