Facebook's Mysterious New Feature

Last night Facebook announced that they are going to release a new feature that developers can leverage when they roll out the new design to everybody. The timeframe for the rollout is most likely about a week but no exact dates were provided. The real question on everybody’s mind? What on earth is the new feature? The purpose of the new feature is clear: to drive more traffic to applications.

According to Eric Eldon even Facebook’s sub-tabs are experiencing a substantial decrease in traffic.

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