Cannes Lions

Facebook’s Immersive Mobile Ads Finally Give Brands the Creative They Want

Magazine-quality promos at scale

By Lauren Johnson

June 25, 2015

After Facebook convinced publishers to go all-in on exclusive content with Instant Articles, it hopes advertisers will do the same.

Lauren Johnson
@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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