Facebook's head of brand design shares strategies for social apps
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Facebook Global Head of Brand Design Paul Adams offered marketers at Pivot Conference in New York City recommendations for applying Facebook’s product development principles to their own apps and social campaigns on the platform. These include “Build many lightweight interactions” and “Design, build and ship in six weeks.”
Adams, who leads the creative solutions team at Facebook, says brands and agencies often mistakenly build apps that are too “heavy” and “immersive,” when they should be enabling people to take many lightweight interactions over time.