Facebook’s Head of Advertising Says Purpose-Driven Marketing Won’t Slow Down

David Fischer talks the future of social and video at Adobe Summit

Purpose-driven marketing like this Airbnb ad from the Super Bowl may be around to stay. Airbnb

Facebook’s head of advertising said he expects more marketers to join the trend of purpose-driven marketing, following a series of Super Bowl spots that went beyond cute dogs in favor of more meaningful messaging.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.