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Facebook’s head of advertising said he expects more marketers to join the trend of purpose-driven marketing, following a series of Super Bowl spots that went beyond cute dogs in favor of more meaningful messaging.
Speaking today at the Adobe Summit in Las Vegas, David Fischer, Facebook’s vp of advertising and global operations, said he hopes purpose-driven marketing will remain important.
“If you watched the Super Bowl this year and just watched the ads, there weren’t so many of those funny beer, chips and laughing spots,” he said.