Facebook expanded the options airlines have for reaching potential travelers with its flight ads, which were previously referred to as dynamic ads for travel for flight.
Airlines already had the capability to use flight ads to target people who had visited their websites or applications to search for particular flights.
The social network announced Thursday that airlines can now target people who have expressed interest in travel, saying in a blog post, “Let’s say people are looking at holiday trips to Mexico by browsing several airline sites and flight pricing apps.
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