Facebook's Events Ads Take Aim at Mobile and Local Sales

Invitation-styled units come to the News Feed

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Facebook is rolling out a news feed ad unit for events marketers in the coming weeks.

The move is the Menlo Park, Calif.-based company's latest attempt at bringing in as many mobile ad dollars as possible. Previously, events offers were only shilled in the right-hand column on desktop. Announced via its blog today, the promos will look akin to invitations within a Facebook users' smartphone and desktop feeds.

It doesn't appear that the social giant is defining "events" with tight parameters, which is interesting on a few levels.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in