Facebook's Events Ads Take Aim at Mobile and Local Sales

Invitation-styled units come to the News Feed

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Facebook is rolling out a news feed ad unit for events marketers in the coming weeks.

The move is the Menlo Park, Calif.-based company's latest attempt at bringing in as many mobile ad dollars as possible. Previously, events offers were only shilled in the right-hand column on desktop. Announced via its blog today, the promos will look akin to invitations within a Facebook users' smartphone and desktop feeds.

It doesn't appear that the social giant is defining "events" with tight parameters, which is interesting on a few levels.

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