When Facebook launched their platform in 2007 I remember the drama as Facebook developers raced to snap up servers. Developers could barely handle the onslaught of new users, which for iLike, were coming in at over 2,800 users per hour. It was a gold rush and hundreds if not thousands of developers found instant riches.
Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today.