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Facebook's Carolyn Everson: Rebuilding Trust Is Company's 'Total Focus'

'The average person does not understand how online advertising works,' marketing head says

Everson, Facebook’s global head of marketing solutions, sat down with Adweek for a wide-ranging interview.Getty Images
Headshot of Kelsey Sutton
By Kelsey Sutton

Facebook’s had a brutal year.

After being criticized for its role in spreading disinformation intended to affect the 2016 presidential election, the massive social media company has been battered by months of bad news, beginning with the Cambridge Analytica scandal, intensifying with scrutiny over fake news on the platform, and it’s been linked to violence in Germany, Malaysia, Libya and the Philippines.

Facebook has rolled out a number of changes intended to stem the flow of fake news, increase transparency and rebuild trust with people who have abandoned the service.

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Headshot of Kelsey Sutton

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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