Facebook’s Carolyn Everson: Rebuilding Trust Is Company’s ‘Total Focus’

'The average person does not understand how online advertising works,' marketing head says

Everson, Facebook’s global head of marketing solutions, sat down with Adweek for a wide-ranging interview. Getty Images

Facebook’s had a brutal year.

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@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.