Facebook's Business Pages Are Getting a Mobile-Centric Overhaul

Making a case for in-app marketing

Practically every brand and small business has a Facebook Page set up, but chances are, they look like every other page out there.

Today, Facebook is revamping business Pages for the first time since 2012 with new features and a fresh design. One major goal is to enhance the experience for mobile users, ultimately proving to businesses that Pages can drive conversions and lead generations.

"What we're seeing is an evolution in consumer behavior on our platform," said Benji Shomair, Facebook's director of product marketing for Pages.

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