Facebook's App Links: Now available through PMDs
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Not long after announcing what’s going on with FbStart, Facebook offered an update on another f8 innovation: App Links. Through deeplinking technology, App Links eliminates the need for a mobile browser by connecting users straight from a Facebook ad or post into the company’s app.
Through App Links, developers have facilitated more than 1 billion actions, going from Facebook post to an app.
Today, as Facebook Software Engineer Gokhan Caglar explains, App Links is available to use in mobile app ads through Preferred Marketing Developers:
On April 30 at f8, we introduced App Links, an open, cross platform standard for linking on mobile.