Facebook’s Ad Metrics Cleanup May Hurt Publishers, Brands in the Long Run

Opinion: Underneath the platform’s current reputation crisis lies a wider problem

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Facebook has a reputation crisis. Between the Cambridge Analytica scandal weakening users’ already shaky trust, and Elon Musk pulling Tesla’s and SpaceX’s pages, the platform is grappling with a public-relations problem that can have long-reaching effects on its business.

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