Facebook’s Acquisition of Giphy Is Under New Review

The deal, reportedly worth $400 million, is also under scrutiny from Australian regulators

Illustration featuring the Facebook logo
Facebook bought Giphy for a reported $400 million last month. Facebook, Giphy

Facebook will temporarily halt integrating popular GIF database Giphy into its company, according to a source familiar with the situation, after the U.K.’s antitrust authority said it would investigate whether the acquisition is anti-competitive.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@ScottNover scott.nover@adweek.com Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.