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Facebook’s Acquisition of Giphy Is Under New Review

The deal, reportedly worth $400 million, is also under scrutiny from Australian regulators

Illustration featuring the Facebook logo
Facebook bought Giphy for a reported $400 million last month. Facebook, Giphy

By Scott Nover

June 12, 2020

Facebook will temporarily halt integrating popular GIF database Giphy into its company, according to a source familiar with the situation, after the U.K.’s antitrust authority said it would investigate whether the acquisition is anti-competitive.

Scott Nover
@ScottNover scott.nover@adweek.com Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.
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