Facebook's Acquisition of Giphy Is Under New Review

The deal, reportedly worth $400 million, is also under scrutiny from Australian regulators

Facebook will temporarily halt integrating popular GIF database Giphy into its company, according to a source familiar with the situation, after the U.K.’s antitrust authority said it would investigate whether the acquisition is anti-competitive.

The British Competition and Markets Authority confirmed Friday that it would investigate whether the acquisition will result in the “substantial lessening of competition within any market or markets in the United Kingdom for goods or services.” While the probe has yet to begin, the government entity is currently seeking public comments.

Giphy was set to be absorbed

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