Facebook Won’t Exclude News Publishers From Its Political Ads Policy

Head of global news partnerships Campbell Brown explains why

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Facebook head of global news partnerships Campbell Brown explained in a blog post why news publishers will not be exempted from the social network’s recent introduced policy on political ads.

Facebook announced last month that all election-related and issue ads in the U.S. on both Facebook and Instagram must now be clearly labeled, including disclosures at the top of the ads revealing who paid for them.

The social network also revealed in May that it created an archive that is available globally and will contain ads and political issue content run by advertisers for up to seven years from the day they run, along with information including the campaign budget associated with the ad and how many people saw it (as well as their ages, locations and genders).

Brown wrote, “Many publishers have welcomed this approach and welcomed our commitment to transparency around their ads.



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