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Facebook plans on winding down its Atlas ad serving platform to focus on improving the company's measurement capabilities.
The news, announced today, comes just days after Facebook unveiled plans for increasing transparency with marketers by updating its internal and third-party measurement offerings. In September, the company admitted it had inflated video metrics by as much as 80 percent for two years.
In a blog post, Erik Johnson, head of Atlas, said Facebook will be spending the next few months helping advertisers using Atlas to transition off the platform's ad serving products.