Performance Marketing

Facebook Is Winding Down Its Atlas Ad Serving Platform

Will shift its focus to measurement offerings

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By Marty Swant

November 18, 2016

Facebook plans on winding down its Atlas ad serving platform to focus on improving the company's measurement capabilities.

Headshot of Marty Swant

Marty Swant

Marty Swant is a former technology staff writer for Adweek.

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