Facebook Will Stop Charging Marketers for Accidentally Clicked Ads

It'll also start reporting gross impressions


Facebook says it plans to stop charging advertisers when users accidentally click on ads, a policy that could potentially discourage annoying and hard-to-avoid ads such as pop-ups from invading users screens while saving marketers money.

The social network plans to stop making advertisers using the Facebook Audience Network pay for ads that users didn’t mean to click on. According to the company, accidental clicks are those for which the viewing time is less than two seconds.

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