Publishing

Facebook Will Soon Let Brands Target Ads at Entire Families or Specific People Within Households

New feature comes just in time for the holiday planning season

Ads can be aimed at people who influence purchasing decisions or those actually doing the buying. Getty Images

By Marty Swant

June 27, 2017

While brands have been buying ads for niche audiences on Facebook for years, they’ll soon be able to target ads down to the specific household.

Marty Swant
@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
Recommended articles
You Might Like

How to Overcome Versioning Hassles and Make Feedback Effortless

By Ziflow

What $1 Billion in Transactions Can Teach You About CTV Success

By Steelhouse

Post-Pandemic Shopping Could Create Explosive Growth, But Are You Prepared?

By Celiena Adcock, Head of Go-to-Market and Global Business Marketing, Honey

Why Google Is Prioritizing Investments in Privacy, Measurement and Automation

By Jerry Dischler

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}