Facebook Will Soon Let Brands Target Ads at Entire Families or Specific People Within Households

New feature comes just in time for the holiday planning season


While brands have been buying ads for niche audiences on Facebook for years, they’ll soon be able to target ads down to the specific household.

Just in time for the holiday-planning season, the social network is introducing a new household audience feature that will let brands direct ads to entire families or to specific people within a household. The tool, which the company announced today, could help aim ads at people who influence purchasing decisions and other ads to the people making the actual purchases.

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