Facebook Will Soon Let Brands Target Ads at Entire Families or Specific People Within Households

New feature comes just in time for the holiday planning season

Ads can be aimed at people who influence purchasing decisions or those actually doing the buying. Getty Images

While brands have been buying ads for niche audiences on Facebook for years, they’ll soon be able to target ads down to the specific household.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.