Publishing

Facebook Will Soon Let Brands Target Ads at Entire Families or Specific People Within Households

New feature comes just in time for the holiday planning season

Ads can be aimed at people who influence purchasing decisions or those actually doing the buying.Getty Images
Headshot of Marty Swant
By Marty Swant

June 27, 2017

While brands have been buying ads for niche audiences on Facebook for years, they’ll soon be able to target ads down to the specific household.

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Headshot of Marty Swant

Marty Swant

Marty Swant is a former technology staff writer for Adweek.

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