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Facebook will soon require political- and issues-based ads to receive verification before they’re served to users on the platform.
Today, the company said it will require advertisers to confirm the identity and location of the media buy before an ad runs. Additional changes will include requiring verification of people who manage large pages to make it harder to run pages from fake accounts, like the ones Facebook found operated by Russian operatives leading up to the 2016 presidential election.
“These steps by themselves won’t stop all people trying to game the system.”