Facebook Will No Longer Allow Exclusion of Certain Groups Via Its Ad Targeting Tools

How will it affect legitimate, nondiscriminatory uses of those options?

Facebook had earlier signed a legally binding agreement regarding targeting with Washington state. Getty Images, Facebook

Facebook signed a legally binding agreement earlier this week with the office of Washington Attorney General Bob Ferguson in which it agreed to ensure that third-party advertisers cannot exclude ethnic and religious minorities, immigrants, LGBTQ individuals and other protected groups from seeing their ads, and to implement those policy changes within 90 days.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.