Facebook Will Limit the Spread of Video Clickbait in News Feed

Facebook will begin demoting posts containing two kinds of video clickbait

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Facebook announced its plans to limit the spread of video clickbait in News Feed.

Specifically, Facebook is taking aim at posts containing fake video play buttons, as well as videos containing a static image.

In a Facebook Newsroom post, Facebook engineers Baraa Hamodi, Zahir Bokhari and Yun Zhang elaborated on these deceptive posts:

People want to see accurate information on Facebook, and so do we. When people click on an image in their News Feed featuring a play button, they expect a video to start playing.



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