Facebook Will Limit the Spread of Video Clickbait in News Feed

Specifically, Facebook is taking aim at posts containing fake video play buttons, as well as videos containing a static image.

In a Facebook Newsroom post, Facebook engineers Baraa Hamodi, Zahir Bokhari and Yun Zhang elaborated on these deceptive posts:

People want to see accurate information on Facebook, and so do we. When people click on an image in their News Feed featuring a play button, they expect a video to start playing.