Facebook Will Let Brands Integrate Messenger With Their Websites

Users can discover businesses inside the app

Messenger is a rapidly growing area of ad revenue. Facebook

LISBON, Portugal—Facebook, looking for more ways to connect brands and users, is rolling out a new chat plug-in to let customers access Messenger right through a business’s website.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.