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LISBON, Portugal—Facebook, looking for more ways to connect brands and users, is rolling out a new chat plug-in to let customers access Messenger right through a business’s website.
The update, announced today, lets brands integrate Messenger for their chatbots and also for human-based messaging across devices and platforms. The news comes just a week after Facebook announced plans to expand its sponsored messaging product that lets advertisers buy space in a user’s Messenger inbox.
According to Facebook head of Messenger products Stan Chudnovsky, chat conversations will have a session associated with it and can be picked up or left off all within Messenger.
“It’s next-stage in terms of allowing people to discover businesses not only inside Messenger,” he said.