Ad Tech

Facebook Will Let Brands Integrate Messenger With Their Websites

Users can discover businesses inside the app

Messenger is a rapidly growing area of ad revenue.Facebook
By Marty Swant

November 7, 2017

LISBON, Portugal—Facebook, looking for more ways to connect brands and users, is rolling out a new chat plug-in to let customers access Messenger right through a business’s website.

Marty Swant

Marty Swant is a former technology staff writer for Adweek.

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