Facebook Will ‘Figure Out’ Ads on WhatsApp but Is Focusing on Business Tools for Now

Won't rule out advertising on the messaging platform

Facebook’s focus in the immediate future is on building tools for businesses. Getty Images

Facebook is hopeful about its plans to build out WhatsApp’s offerings for business accounts, but it’s staying mum on whether ads might be coming to the encrypted messaging service.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.