How Webtrends Wears Its Facebook PMD Badges

Our series of question-and-answer posts about Facebook's preferred marketing developer program continues with Justin Kistner, director of social products at Webtrends, discussing the company's analytics offerings.

Our series of question-and-answer posts about Facebook’s preferred marketing developer program continues with Justin Kistner, director of social products at Webtrends, discussing the company’s analytics offerings.

When did Webtrends first become a preferred developer?

Webtrends first offered analytics to measure Facebook marketing in 2010 and it was later that year we became a preferred developer through the acquisition of Transpond.

An early adopter, Transpond had been developing on Facebook’s platform since it first launched in 2007. Adding that veteran talent to our own resources and talent is a big part of what has enabled us to become one of ten companies, out of over 230, to have three or more preferred badges.

What was the most recent certification that Webtrends got and what was the process for obtaining this badge?

Webtrends was already recognized for its apps, and has now added preferred status for Pages and Insights.

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